C&C Travel has been crafting personalized travel experiences for 30+ years — every trip CO2-neutral. When they wanted to fund their own reforestation projects in the destinations they sold most, GME designed the science behind the forests.
The challenge
C&C Travel didn't want offsets as line items. They wanted forests they could point to — in the destinations their customers were already visiting.
The challenge wasn't the funding (they were already CO2-neutral). It was the science: which land, which tree species, which biological corridors — and how to make the project sustain itself beyond the initial planting.
The work
GME's work focused on the design layer of reforestation — the part that distinguishes a one-time tree-planting press release from a forest that endures and creates ongoing local impact.
First project, located in C&C's top travel destination — home to their largest employee base. Site selection, soil analysis, native species mix, and biological corridor planning built with local forest engineers.
Second project, in Guapiles — by this point GME's reforestation methodology had matured through multiple partnerships (Asuaire, SweetRush, Amazon Explore).
Every GME reforestation project creates new income for local communities: greenhouses for farmers, jobs in long-term forest care, supply contracts for native seedling production.
Forests they could point to — in the destinations their customers already visit.
The outcome
Two operating forests — and a model other travel companies can now follow.
The model — travel agency funds forests in the destinations it sells — is now templated. Other travel companies can follow C&C's path with the same GME methodology, going from concept to operational forest in a fraction of the time the first project took.
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