Tourism is GME’s home industry. The pathway is built around tour operators — the only party that actually delivers the experience. Cruise lines, destinations, and advisors all partner around the operator. One standard, one platform, four kinds of audience, one ecosystem.
The four sides
Tour operators earn the certification. Cruise lines, destinations, and advisors partner around them — same standard, same platform, same data.
The operator — where the work happens
The only party that actually delivers the excursion — so the only party that can earn the certification. This is who walks the 12–18 month pathway, earns GSTC recognition, and exports the Scope 1–3 report. Everything else in the ecosystem exists to make this operator visible, credible, and bookable.
The partners around them
The partner — shore-ex programme owner
Cruise lines don’t walk the pathway — their shore-ex operators do. We’re the sustainability partner behind your shore-excursion programme: every operator at every port, certified against one standard, visible on one dashboard, reportable on one line.
The partner — destination-wide oversight
You’re responsible for the credibility of hundreds of operators you don’t employ. We give you the pathway to certify them — and the dashboard that shows your destination’s sustainability performance as a whole.
The partner — extends GME under their brand
You know the industry and own the client relationship. We’re the engine underneath. Deliver GSTC-aligned certification under your brand, alongside it, or as a referred service — with recurring revenue on every seat.
The cruise line context
The operator is the last mile of every sustainability promise the cruise line makes. Cruise lines carry the commitments in their annual reports — but the impact happens on shore, in your vehicles, at your sites, with your guides.
We don’t claim certification is required to win shore-ex contracts today. What we know: the operators who are certified, who can export a Scope 1–3 report, and who can show GSTC alignment are the ones who get the first call when sustainability enters the procurement conversation — and that conversation is already happening.
Standards & recognition
Built on the frameworks tourism already trusts — recognized where tenders, cruise lines, and investors look.
The Global Sustainable Tourism Council standard the whole industry is measured against. SustainAble is GSTC-Recognized; the route ends in certification via a third-party audit.
Accredited continuing-education credit — the courses that train tourism teams count, in any market.
Software & Tool Partner — outputs map to GRI disclosure frameworks for operators reporting to institutional investors.
Proof in the field
Tourism operators GME has worked with — the proof the methodology holds up where it matters.
trees that never got cut — a 50-year network redesigning its events
Read the story
We replaced the binder. The crew now knows the answers because the answers came from the crew.
We expected zero revenue in 2020. The virtual program kept our guides paid until tours came back.
Train the team
Not just your sustainability lead — guides, ops, and leadership. The credit counts in any market.
Tourism Masterclass
Sustainability 101
Your move